Wrapbook Acquires Cinapse to Integrate Scheduling and Financial Workflows in Film Production

Wrapbook, a payroll and production accounting platform tailored for the entertainment industry, has acquired Cinapse, a scheduling platform that serves film and television projects. This acquisition aims to bridge the traditionally separate domains of scheduling and production finance, enhancing the integration of planning and financial execution. The financial terms of the deal have not been disclosed.

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The acquisition reflects a significant trend in the entertainment sector towards unifying creative and financial workflows. As productions increasingly seek to align planning, costs, and delivery, Wrapbook and Cinapse's partnership is positioned to streamline these processes. Cinapse has been involved in high-profile productions such as “Euphoria,” “The Boys,” “Shrinking,” “Outer Banks,” and “High Potential,” collaborating with major companies including Netflix, Disney, Apple TV, NBCUniversal, Paramount, and Sony.

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Herman Phillips, co-founder and CEO of Cinapse, emphasized the shared vision between the two companies: “Together, we’re building what every filmmaker and studio has wanted for decades: one seamless system that connects scheduling, budgeting, and payroll from prep to wrap.” This integration is expected to provide assistant directors, producers, and directors with enhanced tools to manage time, finances, and creative processes effectively.

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Ali Javid, CEO and co-founder of Wrapbook, echoed this sentiment, stating, “This acquisition isn’t about expanding for expansion’s sake—it’s about aligning two mission-critical workflows.” The collaboration aims to redefine how productions plan and track financial resources throughout the creative process.

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As part of the acquisition, Wrapbook will incorporate key personnel from Cinapse, including Herman Phillips, who will serve as the director and general manager of scheduling, and François Van der Merwe, a senior engineer. Their expertise is expected to bolster Wrapbook's capabilities in integrating scheduling with financial management.

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While the acquisition has been largely viewed positively, some industry observers express concerns about the potential challenges of merging distinct operational cultures and technologies. Critics argue that the integration of workflows may face hurdles in execution, particularly in adapting to the diverse needs of various production teams.

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The integration process is anticipated to unfold in the coming months, with both companies focusing on developing a cohesive platform that enhances the production workflow. As the entertainment industry continues to evolve, the success of this acquisition may set a precedent for future collaborations aimed at streamlining production processes.

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• “Cinapse and Wrapbook share a vision for how modern productions should operate as fully connected, collaborative and efficient,” — Herman Phillips, Co-founder and CEO of Cinapse

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• “Cinapse is the best scheduling platform on the market,” — Ali Javid, CEO and Co-founder of Wrapbook

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