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McDonald's To Standardize Franchise Pricing Amid Budget Pressures

12/8/2025

Summary

Story summary

McDonald's Corporation will add a new value provision to global franchising standards, effective January 1, 2026.
The provision will assess franchise pricing by whether it delivers value amid ongoing consumer budget pressure.
McDonald's has raised prices about 40% since 2019, prompting a move toward more consistent pricing.
Chris Kempczinski, the chief executive officer of McDonald's Corporation, says consumer pressure will persist into 2026, reinforcing accountability.

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Story summary

McDonald's Corporation will add a new value provision to global franchising standards, effective January 1, 2026.
The provision will assess franchise pricing by whether it delivers value amid ongoing consumer budget pressure.
McDonald's has raised prices about 40% since 2019, prompting a move toward more consistent pricing.
Chris Kempczinski, the chief executive officer of McDonald's Corporation, says consumer pressure will persist into 2026, reinforcing accountability.