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Appetizer Sales Surge 20% as Diners Seek Deals

12/8/2025

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Summary

Story summary

Diners' budget-conscious shift toward happy hour deals and appetizers has raised appetizer sales by 20% in the U.S., while entree sales stay flat.
Marketing executive Ryan Gerding notes that sharing smaller plates allows meaningful savings.
Ed Doherty, CEO of Doherty Enterprises, says value meals matter as entree prices reach $26 or more.
Upscale steakhouses are adapting, with more burger and sandwich orders as customers seek affordable options.

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Story summary

Diners' budget-conscious shift toward happy hour deals and appetizers has raised appetizer sales by 20% in the U.S., while entree sales stay flat.
Marketing executive Ryan Gerding notes that sharing smaller plates allows meaningful savings.
Ed Doherty, CEO of Doherty Enterprises, says value meals matter as entree prices reach $26 or more.
Upscale steakhouses are adapting, with more burger and sandwich orders as customers seek affordable options.