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Explore 70 Churches: Free App Boosts Italian Tourism

12/8/2025

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Summary

Story summary

The Santa Maria di Missione chapel in Villafranca Piemonte is part of Cultura a Porte Aperte, which allows visitors to explore 70 churches through a free app to promote slow tourism.
Frescoes by Aimone Duce adorn the 15th-century Santa Maria di Missione chapel.
Visitors often seek personal interactions with volunteers, reinforcing the initiative's community engagement.
The program aims to expand across Italy, potentially boosting regional tourism.

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Story summary

The Santa Maria di Missione chapel in Villafranca Piemonte is part of Cultura a Porte Aperte, which allows visitors to explore 70 churches through a free app to promote slow tourism.
Frescoes by Aimone Duce adorn the 15th-century Santa Maria di Missione chapel.
Visitors often seek personal interactions with volunteers, reinforcing the initiative's community engagement.
The program aims to expand across Italy, potentially boosting regional tourism.