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Nixi Body's Kelly Newton Accuses Sweaty Betty of Plagiarism

12/8/2025

Summary

Story summary

Kelly Newton, co-founder of Nixi Body, accuses Sweaty Betty of mirroring her brand's slogans.
She cites slogans 'Keeping you moving through menstruation, motherhood and menopause' and 'No leaks. No ifs. Just butts' and says Sweaty Betty has changed its tagline.
Georgina Cox, personal trainer, says Sweaty Betty offered £4,000 for confidentiality about the 'Wear The Damn Shorts' slogan created in 2020, and she had previously been compensated for its use.

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Story summary

Kelly Newton, co-founder of Nixi Body, accuses Sweaty Betty of mirroring her brand's slogans.
She cites slogans 'Keeping you moving through menstruation, motherhood and menopause' and 'No leaks. No ifs. Just butts' and says Sweaty Betty has changed its tagline.
Georgina Cox, personal trainer, says Sweaty Betty offered £4,000 for confidentiality about the 'Wear The Damn Shorts' slogan created in 2020, and she had previously been compensated for its use.