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Christmas Creep: Early Music Boosts Holiday Spending, Sparks Anxiety

12/9/2025

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Story summary
  • The holiday season has become early festivities driven by 'Christmas Creep' and the premature release of Christmas music.
  • The premature release of Christmas music influences shopping by invoking nostalgia and increasing spending.
  • Research shows holiday music lengthens shopping times and increases purchases due to nostalgia-related effects like the reminiscence bump.
  • Early exposure can heighten anxiety and stress.