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Nex Playground Surges, Xbox Market Share Dips During Black Friday

12/9/2025

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Summary

Story summary

During Black Friday week in the United States, Nex Playground outsold Xbox, capturing 14% of the market.
Sony PlayStation 5 led US with 47% share, followed by Nintendo Switch 2 at 24%, while Xbox Series X|S accounted for less than 14%.
In the United Kingdom, PlayStation 5 led with 62% and Xbox reached 10%, with analysts noting missed hardware opportunities and plans to boost production by 4.8 million units annually.

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Story summary

During Black Friday week in the United States, Nex Playground outsold Xbox, capturing 14% of the market.
Sony PlayStation 5 led US with 47% share, followed by Nintendo Switch 2 at 24%, while Xbox Series X|S accounted for less than 14%.
In the United Kingdom, PlayStation 5 led with 62% and Xbox reached 10%, with analysts noting missed hardware opportunities and plans to boost production by 4.8 million units annually.