Story perspectives

AI Revolutionizes Holiday Shopping: ChatGPT Takes Lead

12/9/2025

Summary

Story summary

Artificial intelligence is transforming holiday shopping, with many consumers using ChatGPT (Chat Generative Pre-trained Transformer) to find gifts and compare prices.
A Coresight survey shows over half of U.S. consumers likely to use AI for shopping, and 61% in the UK and Ireland have done so.
OpenAI's Instant Checkout lets shoppers buy items through chatbots, while analysts say partnerships could boost brand perception and smaller businesses may struggle for visibility.

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Story summary

Artificial intelligence is transforming holiday shopping, with many consumers using ChatGPT (Chat Generative Pre-trained Transformer) to find gifts and compare prices.
A Coresight survey shows over half of U.S. consumers likely to use AI for shopping, and 61% in the UK and Ireland have done so.
OpenAI's Instant Checkout lets shoppers buy items through chatbots, while analysts say partnerships could boost brand perception and smaller businesses may struggle for visibility.