Story perspectives

AI Transforms Beauty Choices: Personalized Picks and Challenges Ahead

12/9/2025

46 6

Summary

Story summary

Consumers increasingly use artificial intelligence for beauty choices, with agentic AI enabling autonomous purchases.
Perfect Corp's Beauty Agent, launched on November 10, offers personalized recommendations based on user preferences and environmental factors.
Experts say brands must adapt to this rapidly changing landscape and establish standard protocols for agent communication.
The shift raises challenges in emotional engagement and leaves uncertainty about technology's future role in the beauty industry.

1 of 1

Story summary

Consumers increasingly use artificial intelligence for beauty choices, with agentic AI enabling autonomous purchases.
Perfect Corp's Beauty Agent, launched on November 10, offers personalized recommendations based on user preferences and environmental factors.
Experts say brands must adapt to this rapidly changing landscape and establish standard protocols for agent communication.
The shift raises challenges in emotional engagement and leaves uncertainty about technology's future role in the beauty industry.