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Story perspectives

Beef Industry Targets 2030 Sustainability with Genetic Innovations

12/9/2025

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Story summary
  • Sustainability in beef production requires a holistic approach to health, safety, and environment, says Matthew Cleveland of ABS Global.
  • Many brands target 2030 emissions benchmarks, signaling sustainability goals.
  • A large share of greenhouse gas emissions comes from indirect on-farm activities.
  • ABS Global is developing programs to validate carbon-intensity reductions while preserving animal care and product quality.
  • Genetics could cut carbon intensity by 5–9% per kilogram and 30–40% over five years.