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Story summary
- NBCUniversal's Telemundo has 90% of its advertising inventory sold for the 2026 FIFA World Cup.
- The ad spending is roughly double 2022, with Coca-Cola, Anheuser-Busch, and McDonald's among advertisers.
- The World Cup includes 104 matches from June 11 to July 19, 2026, with 92 on Telemundo and 12 on Universo.
- Nielsen's updated ratings methodology is expected to boost viewership measurements.
- The 2022 final drew 25.8 million viewers, underscoring soccer interest.
