Story perspectives
Target Unveils Fashion-Forward SoHo Store Redesign
12/9/2025
22 3
1 of 1
Story summary
- Target Corporation redesigned its SoHo store at 600 Broadway to deliver a fashion-forward shopping experience.
- The store features 'The Drop,' a rotating display of seasonal styles, and new areas such as Curated By, Broadway Beauty Bar, and Gifting Gondola.
- Incoming Target Corporation chief executive Michael Fiddelke emphasized the importance of design and culture in retail.
