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Frasers Group Boosts Retail Strategy with Outlet Acquisition

12/9/2025

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Summary

Story summary

Frasers Group has acquired Swindon's Designer Outlet, a retail destination attracting over three million visitors annually on Great Western Railway Works site.
LaSalle Investment Management sold the centre, which had bought it in 2022.
Frasers Group CEO Michael Murray says the deal supports the company's "elevation strategy" in physical retail.
The Braehead Shopping Centre purchase in Scotland preceded this acquisition.

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Story summary

Frasers Group has acquired Swindon's Designer Outlet, a retail destination attracting over three million visitors annually on Great Western Railway Works site.
LaSalle Investment Management sold the centre, which had bought it in 2022.
Frasers Group CEO Michael Murray says the deal supports the company's "elevation strategy" in physical retail.
The Braehead Shopping Centre purchase in Scotland preceded this acquisition.