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Study Reveals Low-Price Strategy Essential for FMCG Growth

12/10/2025

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Summary

Story summary

A study by Bain & Co and Kantar Worldpanel finds international and Chinese brands must adopt low-price strategies in mainland China amid deflation.
The FMCG sector should prioritize affordability and strengthen online-to-offline strategies to boost sales volume.
In early 2025, average FMCG prices fell 2.4%, while volume rose 3.8%.
Total FMCG spending rose 1.3% from January to September.

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Story summary

A study by Bain & Co and Kantar Worldpanel finds international and Chinese brands must adopt low-price strategies in mainland China amid deflation.
The FMCG sector should prioritize affordability and strengthen online-to-offline strategies to boost sales volume.
In early 2025, average FMCG prices fell 2.4%, while volume rose 3.8%.
Total FMCG spending rose 1.3% from January to September.