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AI-Generated McDonald's Ad Sparks Outrage and Mockery

12/10/2025

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Summary

Story summary

McDonald’s Netherlands released a 2025 Christmas advertisement created entirely by artificial intelligence, produced for TBWA and The Sweetshop.
Critics described the ad as "repulsive" and "soulless," claiming it conveys a negative message about Christmas.
Social media users mocked the production team, questioning the value of "writing AI prompts."
The Sweetshop defended the project, saying human oversight was integral.

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Story summary

McDonald’s Netherlands released a 2025 Christmas advertisement created entirely by artificial intelligence, produced for TBWA and The Sweetshop.
Critics described the ad as "repulsive" and "soulless," claiming it conveys a negative message about Christmas.
Social media users mocked the production team, questioning the value of "writing AI prompts."
The Sweetshop defended the project, saying human oversight was integral.