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Bratziez Dolls Fly Off Shelves Amid Labubu Craze

12/10/2025

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Summary

Story summary

The Labubu craze drove demand for Bratziez dolls, with 10,000 sold in 30 minutes after launch.
Target is rationing Bratziez stock due to high demand, prompting shoppers to visit multiple stores.
The popularity of Labubu dolls has spawned counterfeits, leading to seizures by U.S. agencies.
MGA Entertainment plans to produce one million more Bratziez dolls because factory slowdowns ahead of the Chinese New Year will delay stock until April.

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Story summary

The Labubu craze drove demand for Bratziez dolls, with 10,000 sold in 30 minutes after launch.
Target is rationing Bratziez stock due to high demand, prompting shoppers to visit multiple stores.
The popularity of Labubu dolls has spawned counterfeits, leading to seizures by U.S. agencies.
MGA Entertainment plans to produce one million more Bratziez dolls because factory slowdowns ahead of the Chinese New Year will delay stock until April.