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Priya Dogra Appointed Channel 4 CEO Amid ITV Deal

12/10/2025

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Summary

Story summary

Priya Dogra, former head of Sky's advertising, was appointed Channel 4 chief executive amid a potential Comcast takeover of ITV, first reported by the Financial Times.
She will start in the new year, succeeding Alex Mahon, who left Channel 4 for Superstruct.
The proposed £1.6bn Comcast-ITV deal would consolidate 74% of traditional TV, involve Channel 4's 26% share, and face regulatory scrutiny with Channel 4 opposing it.

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Story summary

Priya Dogra, former head of Sky's advertising, was appointed Channel 4 chief executive amid a potential Comcast takeover of ITV, first reported by the Financial Times.
She will start in the new year, succeeding Alex Mahon, who left Channel 4 for Superstruct.
The proposed £1.6bn Comcast-ITV deal would consolidate 74% of traditional TV, involve Channel 4's 26% share, and face regulatory scrutiny with Channel 4 opposing it.