Full Breakdown
Jess Glynne's "Hold My Hand" Named TikTok's UK Song of the Year for 2025
12/10/2025, 7:55:17 AM
Resurgence of a Classic: The Impact of TikTok
Jess Glynne's 2015 hit "Hold My Hand" has been recognized as TikTok's UK Song of the Year for 2025, largely due to its association with the viral Jet2 holiday advertisement featuring the tagline "nothing beats a Jet2 holiday." The song has gained renewed popularity as TikTok users shared humorous videos of their holiday mishaps set to the track, leading to its inclusion in approximately 6.6 million videos and over 80 billion views on the platform.
Originally released in 2015, "Hold My Hand" became Glynne's first single to top the UK charts. The song's resurgence highlights the significant role social media plays in reintroducing classic tracks to new audiences. Glynne expressed her gratitude for the recognition, stating that it feels "insane" to celebrate a song that holds deep meaning for her a decade after its release.
The Viral Trend and Its Cultural Relevance
The Jet2 campaign has breathed new life into "Hold My Hand," transforming it into a cultural phenomenon. Glynne noted that the trend has allowed her to engage with a younger generation who are discovering the song for the first time. She shared her enjoyment of TikTok videos where parents encourage their children to recite the Jet2 voiceover, and recalled a humorous moment during a Jet2 holiday in Corfu when she heard her song playing on the plane.
The popularity of "Hold My Hand" on TikTok has not only solidified its status as a fan favorite but has also demonstrated the platform's power in shaping music trends. TikTok's formula for determining its artist rankings is based on the number of videos using their music and the popularity of the artist's posts, which has contributed to Glynne's recognition this year.
Competing for Global Recognition
While "Hold My Hand" secured the title of UK Song of the Year, it was overshadowed for the global title by "Pretty Little Baby" by Connie Francis, a song originally released in 1962. This classic track was used over 28 million times on TikTok, often accompanying heartwarming videos featuring family and pets, and garnered approximately 68.6 billion views.
In addition to Glynne's recognition, TikTok named KATSEYE as its Global Artist of the Year, with the girl group achieving over 30 billion views and 12 million creations using their music on the app. Other notable mentions include Doechii's "Anxiety," which was recognized as the Music Trend of the Year.
Official Statements & Responses
Jess Glynne remarked on the significance of her song's resurgence, stating, "Seeing it become TikTok’s song of 2025 ten years after its release has been incredible. It breathed new life into it, and I’m so grateful to see a wave of a new audience now connect with it and learn more about the song, and me."
What's Next for Glynne and TikTok
As social media continues to influence the music landscape, Glynne's experience with "Hold My Hand" serves as a testament to the lasting power of songs. The ongoing engagement on TikTok suggests that the song will remain relevant, bridging generations through its cultural impact. The platform's ability to revive older tracks indicates a promising future for artists looking to connect with new audiences.
