Story perspectives
Ben Cohen: Ben & Jerry's Essence at Risk Under Magnum
12/10/2025
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Story summary
- Ben Cohen, co-founder of Ben & Jerry's, warned the brand would be destroyed if it remains under Magnum.
- Magnum spun off from Unilever, strengthening Ben & Jerry's values.
- Cohen criticized Magnum's attempt to change the board's chair.
- He urged investors who support the brand's values to own it or for Magnum to back the board.
- Cohen expressed concern that the brand's essence and loyal followers would be lost under ownership.
