Story perspectives

Granary's Olya Kuryshchuk Challenges Fashion Norms with Design Awards

12/10/2025

Summary

Story summary

Granary, founded by Olya Kuryshchuk in 2012, has grown to 314,000 Instagram followers.
The platform aims to highlight structural issues in fashion rather than promoting individual brands.
It launched Design awards to recognize the entire teams behind collections, with votes from industry professionals, drawing attention to fashion's work culture and to the recognition of exploited designers.
Critics view Olya Kuryshchuk as a bold voice challenging the status quo.

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Story summary

Granary, founded by Olya Kuryshchuk in 2012, has grown to 314,000 Instagram followers.
The platform aims to highlight structural issues in fashion rather than promoting individual brands.
It launched Design awards to recognize the entire teams behind collections, with votes from industry professionals, drawing attention to fashion's work culture and to the recognition of exploited designers.
Critics view Olya Kuryshchuk as a bold voice challenging the status quo.