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AI Sparks Creative Renaissance, Not Actor Replacement, Says CEO

12/10/2025

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Summary

Story summary

Eline Van Der Velden, CEO of Particle6, said at Web Summit 2025 in Lisbon that Tilly Norwood is not intended to replace human actors but to make productions financially feasible.
She argued AI could spark a creative renaissance by connecting audiences with Tilly as with animated characters.
She envisions AI contributing to various film genres and expanding the industry's potential.
SAG-AFTRA has been contacted for a response to her comments.

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Story summary

Eline Van Der Velden, CEO of Particle6, said at Web Summit 2025 in Lisbon that Tilly Norwood is not intended to replace human actors but to make productions financially feasible.
She argued AI could spark a creative renaissance by connecting audiences with Tilly as with animated characters.
She envisions AI contributing to various film genres and expanding the industry's potential.
SAG-AFTRA has been contacted for a response to her comments.