Story perspectives
Thrive Market Ditches Alcohol for 100+ Nonalcoholic Options
12/10/2025
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Story summary
- Thrive Market, a U.S.-based grocery store, will remove all alcohol products and replace them with over 100 nonalcoholic options.
- The announcement was made on December 10, 2025.
- Nick Green, CEO of Thrive Market, notes that U.S. adult drinking rates are at their lowest in decades.
- The move eases distribution of non-alcoholic beverages by reducing regulatory hurdles.
- Thrive Market aims to cater to its 1.7 million members seeking healthier alternatives.
