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Mercedes-Benz Invests $500 Million in Women's Tennis Partnership

12/10/2025

Summary

Story summary

The Women's Tennis Association (WTA) and Mercedes-Benz announced a partnership worth up to $500 million over ten years in Stuttgart.
Mercedes-Benz becomes premier WTA Tour sponsor from 2026, investing $50 million annually.
The deal would boost visibility and advance prize money by 2027 for combined events and by 2033 for non-combined events.
Billie Jean King described the partnership as significant for women's sports, with Mercedes-Benz providing vehicles and endorsements.

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Story summary

The Women's Tennis Association (WTA) and Mercedes-Benz announced a partnership worth up to $500 million over ten years in Stuttgart.
Mercedes-Benz becomes premier WTA Tour sponsor from 2026, investing $50 million annually.
The deal would boost visibility and advance prize money by 2027 for combined events and by 2033 for non-combined events.
Billie Jean King described the partnership as significant for women's sports, with Mercedes-Benz providing vehicles and endorsements.