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Spotify Launches Beta Music Videos for Premium Users

12/10/2025

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Summary

Story summary

Spotify is rolling out music videos in beta for Premium users in the United States and Canada.
The rollout follows earlier launches in nearly 100 markets, with over 70% of users wanting more video content.
The initial catalog includes videos from Ariana Grande and Olivia Dean.
Users can switch between audio and video.
Studies show viewers are 34% more likely to stream a track again after watching its video.

History

Historical Context

MTV launched on August 1, 1981, revolutionizing music promotion with its first video, "Video Killed the Radio Star" by the Buggles. Within a year, it reached over 10 million households, driving the popularity of music videos. Today, Spotify's introduction of music videos for Premium users reflects this legacy, as 70% of users seek more video content, underscoring the lasting impact of visual media in music engagement.

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Story summary

Spotify is rolling out music videos in beta for Premium users in the United States and Canada.
The rollout follows earlier launches in nearly 100 markets, with over 70% of users wanting more video content.
The initial catalog includes videos from Ariana Grande and Olivia Dean.
Users can switch between audio and video.
Studies show viewers are 34% more likely to stream a track again after watching its video.

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