Story perspectives

Krafton Invests 100 Billion Won in Controversial AI Gaming Shift

12/11/2025

Summary

Krafton Embraces AI

Krafton, the publisher of PUBG, announced a shift to an "AI-first" approach, investing 100 billion Korean won in AI technology.
PUBG Studios is using AI for code reviews and concept art while ensuring human oversight.
Inzoi is integrating AI to allow players to create custom assets and experiment with AI-generated dialogue.
Backlash has emerged over ethical concerns regarding AI's role in game development, particularly about training data.
Goonswarm Games shut down after accusations of using generative AI for its Postal game, resulting in cancellation and an internal review.

Summary

Gramazio Advocates Storytelling

Holly Gramazio, author and novelist, discusses her venture into gaming with Zombies, Run!, a game designed to make exercise enjoyable through immersive storytelling.
She emphasizes quality storytelling in games, arguing against the industry's focus on quantity.
Gramazio believes games can foster community and connection, countering the apocalyptic narratives that stress individualism.
She calls on the gaming industry to prioritize storytelling quality to earn respect as serious entertainment.

History

Historical Context

In 2021, the gaming industry saw significant investment in AI, with Krafton allocating 100 billion Korean won for development. This shift reflects ongoing ethical debates about AI's role in creativity, highlighted by the 2023 Hollywood labor disputes where concerns over job displacement emerged. As generative AI reshapes gaming, figures like Holly Gramazio emphasize the importance of quality storytelling in maintaining community respect.

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Krafton Embraces AI

Krafton, the publisher of PUBG, announced a shift to an "AI-first" approach, investing 100 billion Korean won in AI technology.
PUBG Studios is using AI for code reviews and concept art while ensuring human oversight.
Inzoi is integrating AI to allow players to create custom assets and experiment with AI-generated dialogue.
Backlash has emerged over ethical concerns regarding AI's role in game development, particularly about training data.
Goonswarm Games shut down after accusations of using generative AI for its Postal game, resulting in cancellation and an internal review.

1 / 3