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North Korea's New Beach Resort Targets Chinese Tourists for 2026

12/10/2025, 10:41:08 PM

Introduction of the Wonsan Kalma Resort

A 2026 calendar published by a North Korean publisher highlights a new beach resort aimed at attracting Chinese tourists, specifically the Wonsan Kalma tourist area located on the country's east coast. This resort, which includes hotels and leisure facilities, was inaugurated in the summer of 2023. Notably, Russian Foreign Minister Sergey Lavrov visited the site in July for discussions with North Korean leader Kim Jong-un, underscoring the resort's significance in North Korea's tourism strategy.

Resumption of Tourism Amidst Pandemic Challenges

Prior to the COVID-19 pandemic, North Korea was a popular destination for Chinese tourists. However, the country closed its borders in early 2020, significantly impacting tourism. Tours to North Korea via China resumed briefly in late February 2023 but were suspended shortly thereafter. Tour agencies are currently monitoring the situation, focusing on when tourism can restart effectively.

Upcoming Events to Boost Tourism

In addition to the beach resort, the Pyongyang International Marathon is scheduled for April 5, 2026. Beijing-based Koryo Tours has reported that tours for amateur runners are fully booked, indicating a strong interest in participating in this event. However, it is important to note that South Korean, Malaysian, and Japanese passport holders are barred from participating in the marathon, as reported by South Korea's Yonhap News Agency.

Criticism & Opposition

Despite the efforts to revive tourism, there are concerns regarding North Korea's ongoing border restrictions and the implications for international relations. Critics argue that the limited participation in events like the marathon reflects broader geopolitical tensions and the challenges faced by North Korea in re-establishing itself as a viable tourist destination.

Official Statements & Responses

Koryo Tours has expressed optimism about the potential for tourism growth, emphasizing the interest in the upcoming marathon and the new resort. However, the suspension of tours earlier this year has raised questions about the stability and reliability of North Korea as a travel destination.

Conflicting Reports & Gaps

There is a lack of clarity regarding the timeline for the full resumption of tourism in North Korea. While some sources indicate a potential restart, others highlight ongoing restrictions that may hinder travel plans. The situation remains fluid, with many awaiting official announcements from North Korean authorities.

Verbatim Quotes

As North Korea seeks to revitalize its tourism sector, the focus on the Wonsan Kalma resort and the upcoming marathon reflects its efforts to engage with Chinese tourists while navigating the complexities of international relations.