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Story summary
- The Christmas season in Britain is shaped by 90s nostalgia, driven by a John Lewis advert featuring a teenage boy and his father.
- The ad has sparked mixed reactions, with some viewers feeling youth is being repackaged.
- The Ralph Lauren Christmas trend has gained traction on social media and appeals to Gen Z with nostalgia.
- Burberry has embraced the theme with a festive campaign that blends fantasy with familiar memories.
