Back to today’s briefing

Story perspectives

Activision Adjusts Call of Duty Strategy After Black Ops 7 Launch

12/10/2025

22 4 Full Breakdown

Summary

Story summary

Activision acknowledged a disappointing launch of Call of Duty: Black Ops 7 and will avoid back-to-back Black Ops or Modern Warfare releases to ensure unique experiences.
Activision will offer a free trial of Black Ops 7 multiplayer and Zombies next week, along with a Double XP weekend.
Infinity Ward is expected to lead the next installment in 2026, and the company emphasizes seasonal support and ongoing innovation.

History

Historical Context

The Call of Duty franchise began with the release of its first game in 2003, developed by Infinity Ward, which focused on World War II combat. Over the years, the series evolved, introducing modern warfare themes with titles like Call of Duty 4: Modern Warfare in 2007. By 2022, the franchise had sold over 500 million copies, reflecting its significant impact on the gaming industry.

1 of 2

Story summary

Activision acknowledged a disappointing launch of Call of Duty: Black Ops 7 and will avoid back-to-back Black Ops or Modern Warfare releases to ensure unique experiences.
Activision will offer a free trial of Black Ops 7 multiplayer and Zombies next week, along with a Double XP weekend.
Infinity Ward is expected to lead the next installment in 2026, and the company emphasizes seasonal support and ongoing innovation.

1 / 2