Pinterest Predicts 2026: Emerging Visual Trends

Pinterest has released its annual "Pinterest Predicts 2026" report, highlighting anticipated visual trends based on extensive search data from September 2024 to August 2025. The report identifies a shift towards individuality and self-expression across various categories, including fashion, decor, food, and travel. Key themes include "Poetcore," "Glamoretti," "Glitchy Glam," and "Cool Blue," reflecting a blend of nostalgia, maximalism, and tactile aesthetics.

WWD

The "Poetcore" aesthetic, inspired by literary themes, is gaining traction among Gen Z and millennials, with searches for "the poet aesthetic" increasing by 175%. This trend features oversized turtlenecks, vintage blazers, and messenger bags, emphasizing a nostalgic yet contemporary style. In contrast, the "Glamoretti" trend embraces maximalism with tailored suits, sculpted shoulders, and bold jewelry, reflecting a resurgence of 1980s luxury, which saw a 225% increase in searches.

Pinterest Predicts ’80s Maximalism, Lace, ‘Poetcore’ and More for 2026

The "Gummy Bears Aesthetic" is also emerging, characterized by playful, tactile elements in makeup and nail art, with searches for related terms rising significantly. Additionally, the "Aliencore" aesthetic is capturing interest, showcasing opalescent makeup and intergalactic themes, with searches for "alien core aesthetic" up by 80%.

WWD

Food trends are shifting towards the whimsical, with searches for "cruciferous" dishes and "mystical" travel destinations on the rise. The "Faroe Islands aesthetic" and "Scotland Highlands aesthetic" have surged by 95% and 465%, respectively, as consumers seek enchanting experiences. Pinterest notes that millennials and baby boomers are particularly drawn to these ethereal locations.

The Guardian

Melinda Petrunoff, managing director for Pinterest ANZ, stated, “People are craving comfort, authenticity, and grounded optimism in a world that feels increasingly fast and often noisy.” She emphasized that the trends reflect a desire for individuality and self-preservation, moving away from generic aesthetics and viral moments.

The Guardian

While many embrace these trends, some critics argue that the focus on niche aesthetics may alienate consumers who prefer mainstream styles. The rapid evolution of trends can also lead to feelings of overwhelm among users, as they navigate the plethora of emerging styles.

Pinterest Predicts ’80s Maximalism, Lace, ‘Poetcore’ and More for 2026

There is a notable discrepancy in the interpretation of the "Gummy Bears Aesthetic," with some sources emphasizing its playful nature in makeup, while others highlight its broader implications in food trends. Additionally, the exact impact of these trends on consumer behavior remains to be fully understood.

Pinterest Predicts ’80s Maximalism, Lace, ‘Poetcore’ and More for 2026

• “What’s driving this is a desire for individuality and self-preservation – people are moving towards curating rather than copying, choosing to engage with what truly resonates with them instead of chasing every viral moment,” — Melinda Petrunoff, Managing Director, Pinterest ANZ

The Guardian

• “We’re moving away from one-size-fits-all aesthetics and endless trend cycles that leave people feeling overwhelmed and disconnected.” — Melinda Petrunoff, Managing Director, Pinterest ANZ

The Guardian

As Pinterest looks ahead to 2026, the trends reflect a complex interplay of nostalgia, individuality, and a desire for authenticity in a rapidly changing cultural landscape.

The Guardian