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Digital Billboards Demand Release of Final Hostage Ran Gvili

12/11/2025, 11:54:06 AM

Hostage Situation and Public Awareness Campaign

In Times Square, a digital billboard has emerged demanding the release of Ran Gvili, the last remaining hostage in Gaza. The billboard, featuring a photo of Gvili and the message “Hamas must release him now,” is part of an initiative led by the Israeli Consulate in New York and Foreign Minister Gideon Sa’ar. Gvili, a 24-year-old police officer, was killed during Hamas's October 7, 2023 attack while defending Kibbutz Alumim. He was one of 251 hostages taken during this assault. Following a US-brokered ceasefire, all 20 living hostages were returned to Israel, but Gvili's remains have not yet been recovered.

The billboard campaign follows a previous initiative by the American Jewish Committee, which featured a montage of the remaining hostages. Currently, Gvili's family has become the focal point of public attention, with his mother, Talik, emphasizing the emotional toll of their loss. “We’re at the last stretch and we have to be strong, for Rani, for us, and for Israel. Without Rani, our country can’t heal,” she stated.

Implications of the Hostage Situation

The return of Gvili is tied to a broader ceasefire plan devised by US President Donald Trump, which is set to transition into its second phase once he is returned. Prime Minister Benjamin Netanyahu has indicated that this next phase is expected to commence soon. However, Hamas political bureau member Husam Badran has claimed that Israel has not fulfilled its obligations under the ceasefire agreement, citing the ongoing closure of the Rafah crossing with Egypt.

The second phase of Trump's plan involves the establishment of a “Board of Peace” to oversee Gaza's future, a proposal that has met with resistance from Israeli officials who oppose the Palestinian Authority's involvement. Additionally, Hamas faces pressure to disarm, a condition it is reluctant to accept. Speculation exists that Hamas may be withholding information about Gvili's remains to prolong the hostage situation and maintain leverage in negotiations.

Official Statements and Responses

Ofir Akunis, the consul general of Israel in New York, remarked on the significance of Gvili's story, stating, “We will not forget for a single moment Ran Gvili, an Israeli hero. Even with an injured shoulder, Ran went out to defend and repel the Hamas monsters who invaded Israel on October 7, 2023.” He reiterated Israel's demand for Hamas to complete the first phase of the ceasefire plan before progressing to the next stage.

Criticism and Opposition

Critics of the ongoing situation have raised concerns about the humanitarian implications of the hostage crisis and the potential for escalating tensions in Gaza. The complexities of the ceasefire negotiations and the role of external parties, such as the United States, have also been scrutinized.

Verbatim Quotes

  • “Hamas must release him now,” — Digital Billboard Message
  • “We will not forget for a single moment Ran Gvili, an Israeli hero.” — Ofir Akunis, Consul General of Israel in New York

The ongoing campaign for Gvili's release highlights the emotional and political stakes involved in the hostage situation, as both Israel and Hamas navigate the complexities of their ceasefire agreement.