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FCA Unveils Game-Changing Investment Advice Plan for 2026

12/11/2025

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Summary

Story summary

The Financial Conduct Authority will allow banks and financial firms to provide investment and pension recommendations starting in April 2026.
FCA deputy chief executive Sarah Pritchard called the plan 'game changing'.
The plan targets consumers who rely on informal advice, noting UK investors generally invest less than EU and US peers.
Safeguards include a 'firm checker' tool to protect consumers.

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Story summary

The Financial Conduct Authority will allow banks and financial firms to provide investment and pension recommendations starting in April 2026.
FCA deputy chief executive Sarah Pritchard called the plan 'game changing'.
The plan targets consumers who rely on informal advice, noting UK investors generally invest less than EU and US peers.
Safeguards include a 'firm checker' tool to protect consumers.