Story perspectives

Australia's Ad Complaints Surge: Kia Leads with 86

12/11/2025

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Summary

Story summary

In 2025, Australia’s Ad Standards logged 5,000 complaints about commercials, led by Kia Australia’s 86 complaints for frightening imagery.
Dettol's ad featuring a boy picking his nose was deemed compliant after drawing 70 complaints.
Caruso's Natural Health and Youi drew notable complaints for inappropriate language and perceived discrimination.
Big W pulled a pixelated middle finger ad for breaching standards.
Social media ads accounted for about 30% of complaints.

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Story summary

In 2025, Australia’s Ad Standards logged 5,000 complaints about commercials, led by Kia Australia’s 86 complaints for frightening imagery.
Dettol's ad featuring a boy picking his nose was deemed compliant after drawing 70 complaints.
Caruso's Natural Health and Youi drew notable complaints for inappropriate language and perceived discrimination.
Big W pulled a pixelated middle finger ad for breaching standards.
Social media ads accounted for about 30% of complaints.