Story perspectives

New York Enacts Groundbreaking AI Regulations in Entertainment

12/12/2025

Summary

Story summary

On December 11, 2025, New York Governor Kathy Hochul signed two bills regulating AI use in the entertainment industry.
The first bill requires disclosure when AI-generated performers are used in advertisements.
The second bill requires consent from heirs to use a deceased individual's likeness for commercial purposes.
The legislation follows SAG-AFTRA's advocacy for similar protections.
The measures position New York as a leader in AI regulation with potential national implications.

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Story summary

On December 11, 2025, New York Governor Kathy Hochul signed two bills regulating AI use in the entertainment industry.
The first bill requires disclosure when AI-generated performers are used in advertisements.
The second bill requires consent from heirs to use a deceased individual's likeness for commercial purposes.
The legislation follows SAG-AFTRA's advocacy for similar protections.
The measures position New York as a leader in AI regulation with potential national implications.