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New York Enacts AI Disclosure and Likeness Laws

12/12/2025

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Story summary
  • New York Governor Kathy Hochul signed two AI-use bills on December 11, 2025.
  • One bill mandates disclosure when AI-generated performers are used in advertisements.
  • The other requires heirs' consent to use a deceased person's likeness for commercial purposes, aligning with SAG-AFTRA's ongoing efforts amid AI concerns.
  • Hochul stated, "We are setting a clear standard that keeps pace with technology," emphasizing transparency.