Story perspectives

Intermarché's Ad Features Vegetarian Wolf, Sparks Global Buzz

12/12/2025

Summary

Story summary

Intermarché's animated Christmas advertisement features a vegetarian wolf.
It has drawn international attention with more than 26 million views.
The ad shows a wolf shifting from feared predator to a beloved chef preparing a festive dinner.
Thierry Cotillard, chairman of Intermarché, praises production as created by human artists, not artificial intelligence.
The campaign contrasts with Coca-Cola's criticized animations, highlighting the competitive Christmas advertising landscape and sales aims.

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Story summary

Intermarché's animated Christmas advertisement features a vegetarian wolf.
It has drawn international attention with more than 26 million views.
The ad shows a wolf shifting from feared predator to a beloved chef preparing a festive dinner.
Thierry Cotillard, chairman of Intermarché, praises production as created by human artists, not artificial intelligence.
The campaign contrasts with Coca-Cola's criticized animations, highlighting the competitive Christmas advertising landscape and sales aims.