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Growing Interest in Collective Bargaining for College Athletes

12/12/2025, 6:50:24 AM

Athletic Directors Explore Collective Bargaining Options

In recent discussions at the Sports Business Journal's Intercollegiate Athletics Forum in Las Vegas, a notable shift has emerged among college athletic directors regarding the potential for collective bargaining agreements (CBAs) for college athletes. This comes amid frustrations over Congress's failure to pass legislation that would provide the NCAA with antitrust protections. Athletic directors like Jeramiah Dickey of Boise State and Danny White of Tennessee have expressed that exploring CBAs may be a necessary alternative to seeking legislative relief.

Legislative Challenges and Industry Frustrations

The NCAA has faced significant challenges in securing legislative support, particularly after the House of Representatives declined to vote on the SCORE Act, which aimed to shield the NCAA from antitrust lawsuits. This setback has left many in the college sports community feeling abandoned, as they grapple with the complexities of athlete compensation and regulatory compliance. Maryland athletic director Jim Smith noted the difficulty of navigating these issues without congressional assistance, stating, “It’s just a very complicated issue with a lot of people with a lot of opinions.”

The Case for Collective Bargaining

The idea of implementing CBAs, once considered unthinkable, is gaining traction as athletic directors recognize the need for a structured approach to athlete compensation. Ohio State athletic director Ross Bjork emphasized the necessity of giving athletes a greater voice in the evolving landscape of college sports. The players' association, Athletes.org, has proposed a detailed framework for what a CBA could entail, aiming to establish uniform standards and legal protections for athletes.

Financial Implications and Revenue Generation

The financial landscape of college athletics is under strain, with many programs operating at a loss. Bjork highlighted the challenges faced by institutions that manage multiple sports, indicating a need for innovative revenue generation strategies. Some schools, like the University of Utah, are exploring partnerships with private equity firms to bolster their financial standing. This trend reflects a broader urgency among athletic departments to find sustainable solutions amid rising operational costs.

Criticism and Opposition to Current Structures

Despite the growing interest in CBAs, there remains significant opposition from the NCAA and various university leaders. Concerns center around the implications of classifying athletes as employees, which could lead to increased costs related to insurance and retirement benefits. The NCAA's resistance stems from fears that such changes could jeopardize the financial viability of many athletic programs, potentially leading to cuts in less profitable sports.

Verbatim Quotes

  • “Look, I think we have to give our athletes a bigger voice in all of this,” — Ross Bjork, Athletic Director, Ohio State
  • “It has been very difficult on campus. I can't emphasize that enough,” — Danny White, Athletic Director, Tennessee
  • “There is a solution. We just have to work together to find it, and maybe collective bargaining is it.” — Jeramiah Dickey, Athletic Director, Boise State

What's Next for College Athletics?

As discussions around collective bargaining continue, the future of college athletics remains uncertain. Athletic directors are urged to consider the implications of their decisions carefully, as the landscape evolves rapidly. The ongoing dialogue may lead to significant changes in how college sports operate, particularly concerning athlete compensation and institutional governance.