Full Breakdown
In-N-Out Burger Removes Order Number 67 Amid Viral "6-7" Trend
12/12/2025, 8:04:17 AM
Overview of the Trend and Its Impact
In-N-Out Burger has officially removed the number "67" from its ticket order system due to the viral "6-7" trend, which has caused significant disruptions in its restaurants. This change, implemented about a month ago, was confirmed by employees at various locations, including one in Los Angeles. The trend has attracted large groups of teenagers who gather at In-N-Out locations, eagerly awaiting the announcement of order number 67, often erupting in cheers when it is called.
Origins of the "6-7" Meme
The phrase "6-7," pronounced as "six seven," has gained popularity primarily through the song "Doot Doot (6 7)" by rapper Skrilla, which features the lyric "6-7." Additionally, it is associated with NBA player LaMelo Ball, who is 6 feet 7 inches tall. The term has become a cultural phenomenon among Generation Alpha, leading to its recognition as Dictionary.com's Word of the Year for 2025. The definition describes it as a viral, ambiguous slang term that lacks a specific meaning but is often used in a playful, nonsensical manner.
In-N-Out's Response to the Trend
In-N-Out's decision to retire the number 67 was driven by the chaos it created in stores. Videos on social media depict large crowds of teenagers cheering and filming when the number is called, prompting the chain to skip the number entirely in its ordering system. An employee explained, "We have taken 67 out of our system, so whenever we’re taking orders, it goes 66 to 68." The number "69" was also removed for similar reasons.
Broader Cultural Reactions
The "6-7" trend has not only affected In-N-Out but has also been embraced by other fast-food chains. Wendy's introduced a "67-cent Frosty deal," and Pizza Hut offered "67-cent wings," capitalizing on the meme's popularity. However, the trend has also faced criticism from some parents and educators, who view it as a distraction in schools and public spaces.
Criticism & Opposition
While many teenagers enjoy the trend, some individuals have expressed frustration with the chaos it brings. Comments on social media reflect mixed feelings, with some praising In-N-Out for the removal of the number, while others question the decision, suggesting it could have attracted more business by embracing the trend.
Verbatim Quotes
- “We have taken 67 out of our system, so whenever we’re taking orders, it goes 66 to 68—because of people like you.” — In-N-Out Employee
- “SYDNEY SWEENEY: THE GEN Z CULTURE WAR YOU DIDN’T KNOW WAS ALREADY HAPPENING — EXPERTS WEIGH IN "It's part inside joke, part social signal and part performance.” — Steve Johnson, Director of Lexicography, Dictionary Media Group
In-N-Out Burger's removal of order number 67 illustrates how viral trends can significantly impact businesses, prompting them to adapt in response to cultural phenomena.
