Full Breakdown
Prada's Collaboration with Indian Artisans: A Response to Cultural Appropriation Backlash
12/12/2025, 8:07:12 PM
Background of the Controversy
In June 2025, Prada faced significant backlash after showcasing sandals at its Milan menswear show that closely resembled traditional Kolhapuri chappals, a centuries-old Indian footwear style. The design, which featured an open-toe braided pattern, drew accusations of cultural appropriation, particularly as Prada did not initially acknowledge the sandals' Indian origins. Following the outcry, the luxury brand recognized the sandals' roots and initiated discussions with local artisans in Kolhapur, Maharashtra.
The New Initiative
In response to the controversy, Prada announced a limited-edition collection of Kolhapuri-inspired sandals, set to launch in February 2026. Each pair will retail for approximately $930. The collection will consist of 2,000 pairs manufactured in collaboration with two state-backed organizations: Sant Rohidas Leather Industries and Charmakar Development Corporation (LIDCOM) and Dr. Babu Jagjivan Ram Leather Industries Development Corporation (LIDKAR). This partnership aims to blend traditional Indian craftsmanship with Prada's manufacturing techniques.
Lorenzo Bertelli, Prada's head of Corporate Social Responsibility, emphasized the initiative's goal to "multiply awareness" of Kolhapuri chappals globally. He stated that the project would involve training programs for local artisans, including opportunities for selected artisans to receive training at Prada's Academy in Italy.
Artisan Training and Economic Impact
The collaboration is designed to empower artisans from Maharashtra and Karnataka, where Kolhapuri chappals are traditionally handcrafted. The initiative will provide specialized training to around 200 artisans, enhancing their skills while preserving the traditional craftsmanship. Prerna Deshbhratar, managing director of LIDCOM, highlighted that this partnership reflects an ethical collaboration, recognizing artisans' expertise and ensuring they receive due credit.
Artisans hope that Prada's endorsement will increase demand for Kolhapuri chappals, which have faced challenges from cheap imitations and declining interest among younger generations. Deshbhratar noted that the collaboration could create a "domino effect" in driving global demand for the craft.
Official Statements & Responses
Prada's agreement with LIDCOM and LIDKAR was formalized during the Italy-India Business Forum 2025. Bertelli remarked, "We are proud to join hands with Prada in taking Indian craftsmanship to the global platform." The initiative is part of Prada's broader "Made In..." project, which aims to celebrate artisanal excellence worldwide.
Maharashtra's Social Justice Minister Sanjay Shirsat expressed optimism about the collaboration, stating that the state government would provide financial assistance to artisans involved in the training programs.
Criticism & Opposition
Despite the positive aspects of the collaboration, some artisans expressed disappointment over Prada's initial appropriation of their design without proper acknowledgment. The sentiment reflects a broader concern regarding cultural appropriation in the fashion industry, where traditional designs are often commercialized without crediting their origins.
What's Next
The Prada Made in India collection will debut in February 2026 across 40 Prada stores and online. The partnership is expected to evolve, with ongoing training programs and potential future collaborations aimed at further supporting Indian artisans and preserving their heritage.
Verbatim Quotes
- “We want to be a multiplier of awareness for these chappals,” — Lorenzo Bertelli, Head of Corporate Social Responsibility, Prada Group
- “Our collaboration with Prada opens new global opportunities for Karnataka’s artisans through LIDKAR, safeguarding tradition while empowering communities through training, job opportunities and sustainable livelihoods,” — Dr. K.M. Vasundhara, Managing Director, LIDKAR
- “Once Prada endorses this craft as a luxury product, definitely the domino effect will work and result in increasing demand for the craft,” — Prerna Deshbhratar, Managing Director, LIDCOM
