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Boxed Wine's Evolution: From Stigma to Quality Choice

12/12/2025

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Summary

Story summary

Jenny Lefcourt, owner of Jenny & François Selections, reflects on boxed wine in France from 15+ years ago and notes her view has evolved.
Living in wine regions gives easy access to wineries to fill jugs or buy bag-in-box wines for daily use.
Her company concentrates on small-production and natural wines, signaling a shift in boxed wine's perceived quality and accessibility.

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Story summary

Jenny Lefcourt, owner of Jenny & François Selections, reflects on boxed wine in France from 15+ years ago and notes her view has evolved.
Living in wine regions gives easy access to wineries to fill jugs or buy bag-in-box wines for daily use.
Her company concentrates on small-production and natural wines, signaling a shift in boxed wine's perceived quality and accessibility.