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John Vincent Rebuys Leon Fast Food Chain for £30M

12/13/2025

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Summary

Story summary

John Vincent has repurchased the Leon fast food chain from Asda for £30m-£50m, far below the £100m price at which he sold it.
The chain has posted losses since 2016 and faced a pandemic-driven sales decline.
Vincent plans to run Leon as a family business with a new menu and to close unprofitable locations.
He aims to expand to 100 UK outlets over the next four years.

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Story summary

John Vincent has repurchased the Leon fast food chain from Asda for £30m-£50m, far below the £100m price at which he sold it.
The chain has posted losses since 2016 and faced a pandemic-driven sales decline.
Vincent plans to run Leon as a family business with a new menu and to close unprofitable locations.
He aims to expand to 100 UK outlets over the next four years.