Rosé Signs with WME for Worldwide Representation

On December 11, 2025, talent agency WME announced that Rosé, a member of the globally renowned K-pop group BLACKPINK, has signed a contract for worldwide representation in all areas of her music career. This deal, finalized in September, follows a remarkable year for Rosé, marked by the success of her debut solo album *rosie* and its lead single, "APT," featuring Bruno Mars. The song achieved significant acclaim, closing 2025 as the No. 1 track on both the Billboard Global 200 and Global Excl. U.S. year-end charts.

Rosé Signs With WME as Solo Career Skyrockets After ‘APT.’ Success

Rosé's accomplishments this year include three Grammy nominations for the upcoming 2026 awards: Record of the Year, Song of the Year, and Best Pop Duo/Group Performance. This achievement makes her the first K-pop lead artist to be nominated in any of the Grammys' main six categories, highlighting her impact on the music industry.

Rosé Signs With WME as Solo Career Skyrockets After ‘APT.’ Success

WME's global head of contemporary music and touring, Lucy Dickins, expressed enthusiasm for the partnership, stating, “Rosé is a creative force with a voice that transcends borders and languages. We are honored to welcome her to WME and excited to support her as she continues to shatter records, break new ground as a solo artist and reach even greater heights in her music career. She is unstoppable.” This statement underscores WME's commitment to expanding Rosé's global presence and supporting her future projects.

BLACKPINK's Rosé signs with WMERosé Signs With WME as Solo Career Skyrockets After ‘APT.’ SuccessBLACKPINK’s Rosé announces new contract with WMEWME signs Rosé for worldwide representation

Rosé's solo career has been steadily building since she signed with The Black Label for management in June 2024 and partnered with Atlantic Records for label services in September of the same year. Reflecting on her journey, Rosé noted her determination to learn and explore her artistic identity, which has culminated in her recent successes.

Rosé Signs With WME as Solo Career Skyrockets After ‘APT.’ Success

The signing with WME marks a significant milestone in Rosé's career, particularly as she aims to penetrate the American market more deeply. Fans and industry observers are eager to see how this partnership will influence her upcoming music releases and touring plans.

BLACKPINK’s Rosé announces new contract with WME

While the announcement has been met with excitement, some critics argue that the intense focus on global expansion may overshadow the unique cultural aspects of K-pop. They express concern that mainstream representation could dilute the genre's distinctiveness.

Rosé Signs With WME as Solo Career Skyrockets After ‘APT.’ Success

• “WME’s global head of contemporary music and touring, Lucy Dickins, issued a statement welcoming Rosé to the company: “Rosé is a creative force with a voice that transcends borders and languages.” — Lucy Dickins, WME’s Global Head of Contemporary Music and Touring

BLACKPINK's Rosé signs with WME

• “There was a lot that I was determined to learn about… I just remember feeling like a very curious soul as to what I would want to do on my own.” — Rosé

Rosé Signs With WME as Solo Career Skyrockets After ‘APT.’ Success

This new chapter in Rosé's career with WME is poised to elevate her status further in the global music scene, as she continues to break records and redefine her artistic boundaries.

Rosé Signs With WME as Solo Career Skyrockets After ‘APT.’ Success