Story perspectives
David Jones Ditches Christmas Tradition, Fans Express Disappointment
12/13/2025
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Story summary
- David Jones, the Sydney-based department store, replaced its Christmas window display with a loyalty-program promotion featuring Domino the Dalmatian, disappointing Sydney residents.
- A father lamented the end of a 70-year tradition and recalled family experiences.
- Rival Myer in Melbourne continues to attract crowds with its displays.
- David Jones acknowledged the feedback and said it will be considered for celebrations, highlighting experiences like the Santa Experience and a Christmas Shopping Festival.
