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Trans Model Alex Consani Makes YSL History with Mascara Launch

12/13/2025

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Summary

Story summary

Alex Consani, a trans model, partners with Yves Saint Laurent (YSL) for a Lash Latex Mascara campaign launching December 18.
She is the first trans woman to win Model of the Year at the 2024 Fashion Awards.
The mascara uses a water-based formula designed for 24-hour wear and claims to lengthen lashes with precision.
Juliette Ferret, YSL's general manager, praised Consani for embodying the brand's vision with confidence and individuality.

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Story summary

Alex Consani, a trans model, partners with Yves Saint Laurent (YSL) for a Lash Latex Mascara campaign launching December 18.
She is the first trans woman to win Model of the Year at the 2024 Fashion Awards.
The mascara uses a water-based formula designed for 24-hour wear and claims to lengthen lashes with precision.
Juliette Ferret, YSL's general manager, praised Consani for embodying the brand's vision with confidence and individuality.