Story perspectives

Big 12 Secures $500M Deal for Member Schools

12/13/2025

Summary

Story summary

The Big 12 is nearing a $500 million deal with RedBird Capital and Weatherford Capital, facilitated by Collegiate Athletic Solutions, to pay member schools about $30 million each without equity stakes.
The agreement follows the University of Utah's partnership with Otro Capital to boost athletic revenue.
Unlike the Big Ten's stalled loan proposal, the plan lets schools opt in or out and preserves equity, reflecting a broader private-capital trend in college athletics.

History

Historical Context

In 2021, the NCAA allowed college athletes to profit from their name, image, and likeness (NIL), marking a significant shift in college sports. This change led to lucrative partnerships, such as the Big 12's $500 million deal with RedBird Capital, enabling member schools to receive around $30 million each. This transformation reflects a growing trend of colleges seeking private funding to enhance athletic programs.

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Story summary

The Big 12 is nearing a $500 million deal with RedBird Capital and Weatherford Capital, facilitated by Collegiate Athletic Solutions, to pay member schools about $30 million each without equity stakes.
The agreement follows the University of Utah's partnership with Otro Capital to boost athletic revenue.
Unlike the Big Ten's stalled loan proposal, the plan lets schools opt in or out and preserves equity, reflecting a broader private-capital trend in college athletics.

1 / 2