Danville Farms Closes Its Doors After 40 Years of Christmas Tree Tradition

After four decades of serving families in East Texas, Danville Farms Christmas Trees held its final sale on December 10, 2025. James and Mary Robinson, the owners, sold their last tree, marking the end of an era for a farm that has become a cherished holiday destination for many. The Robinsons decided to close the farm as they have no successors to continue the business. James, at 82, expressed readiness to retire and focus on family life, stating, “I want to turn my attention to family, a small personal garden and my favorite fishing spot.”

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The Robinsons' farm has been a staple for families, with many returning year after year to create lasting memories. Customers, like William Griffin, who visited the farm with his grandparents, emphasized the importance of maintaining family traditions. “We want to preach that family is the most important, and stuff like these traditions keep that alive,” Griffin noted. The farm's welcoming atmosphere, where families could pick and cut their own trees, contributed to its popularity, with customers paying around $60 for a six-foot tree.

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Despite the closure of Danville Farms, the Texas Christmas tree industry is witnessing a mix of retirements and new beginnings. Stan Reed, executive secretary of the Texas Christmas Tree Growers Association, reported that while two to three farms close annually due to retirement, approximately 10 to 15 new farms open each year. Additionally, interest in real Christmas trees is on the rise, with purchases increasing by 26% in Texas from 2017 to 2022, according to Texas A&M Agrilife.

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As the Robinsons step away from the business, they have encouraged their customers to visit Solstice Tree Farm, a new operation run by a local couple. Kathy Adams, one of the Robinsons' daughters, reflected on her family's journey, expressing excitement for the future. “I don’t know what it’s gonna be like,” she said, looking forward to spending more time with family during the holidays.

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The Robinsons have expressed gratitude for their loyal customers and the community's support over the years. They hope that the traditions established at Danville Farms will continue in new forms, as families seek out other local farms to create their holiday memories.

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While the closure of Danville Farms is a poignant moment for many, some community members have voiced concerns about the loss of local agricultural traditions and the impact of retiring farms on regional culture. The transition to new farms may not fully replace the unique experiences offered by long-standing family-run operations like Danville Farms.

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• “Once you plant the tree, it takes four years to harvest it,” — James Robinson, Owner, Danville Farms

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• “We want to preach that family is the most important, and stuff like these traditions keep that alive, they keep that going,” — William Griffin, Customer

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• “We might actually get to cook together on Thanksgiving and watch football and do what normal families do,” — Kathy Adams, Daughter of James and Mary Robinson

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The closure of Danville Farms serves as a reminder of the changing landscape of agriculture and the importance of family traditions during the holiday season.

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