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Record 4.6 Million Tune in for Youngest MLS Cup

12/13/2025

49 5 Full Breakdown

Summary

Inter Miami Thrills

The 2025 Major League Soccer (MLS) Cup between Inter Miami CF and Vancouver Whitecaps FC drew record viewership, attracting 4.6 million viewers across multiple platforms.
It marked the youngest MLS Cup audience in history, with 70% of viewers under 45 years old.
Social media generated 798 million impressions, up from prior years.
Its success underscores MLS's appeal among younger demographics and its move to a digital-first format.

Summary

Messi Secures MLS Cup

Lionel Messi of Inter Miami CF helped Inter Miami win its first MLS Cup, 3-1 over the Vancouver Whitecaps.
The final drew 4.6 million viewers globally, including 994,000 in the U.S. on Fox and Fox Deportes.
The match had the youngest MLS Cup audience, with 70% under 45.
Attendance at Chase Stadium reached 21,500.
Major League Soccer (MLS) plans to shift its season schedule starting in 2027 to boost viewership.

History

Historical Context

Major League Soccer (MLS) was established in 1993 as part of the U.S. bid to host the 1994 FIFA World Cup. The league began play in 1996 with ten teams but faced early financial struggles, losing over $350 million by 2004. By 2025, MLS had expanded to 30 teams and attracted 4.6 million viewers for its Cup, reflecting its growing popularity among younger audiences.

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Inter Miami Thrills

The 2025 Major League Soccer (MLS) Cup between Inter Miami CF and Vancouver Whitecaps FC drew record viewership, attracting 4.6 million viewers across multiple platforms.
It marked the youngest MLS Cup audience in history, with 70% of viewers under 45 years old.
Social media generated 798 million impressions, up from prior years.
Its success underscores MLS's appeal among younger demographics and its move to a digital-first format.

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