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Sarah Raffetto Revives Family Pasta Legacy in NYC

12/14/2025

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Summary

Story summary

Sarah Raffetto, 35, is the chief operating officer of Raffetto’s, a Greenwich Village pasta shop founded in 1906 by her great-grandfather.
She chose to stay in the family business, focusing on retail and customer engagement.
Raffetto has modernized the shop with Petite Pasta Joint and Midnight Spaghetti pop-ups.
She recently moved into her grandmother's apartment above the store, living with her boyfriend Ben Herbst and their pets.

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Story summary

Sarah Raffetto, 35, is the chief operating officer of Raffetto’s, a Greenwich Village pasta shop founded in 1906 by her great-grandfather.
She chose to stay in the family business, focusing on retail and customer engagement.
Raffetto has modernized the shop with Petite Pasta Joint and Midnight Spaghetti pop-ups.
She recently moved into her grandmother's apartment above the store, living with her boyfriend Ben Herbst and their pets.