Back to today’s briefing

Story perspectives

Is K-pop Losing Its Connection to South Korea?

12/14/2025

22 2

Summary

Story summary

K-pop has global success with sold-out tours and Grammy nominations, but many in South Korea feel disconnected from the genre.
Lee Ye-jin, a 21-year-old member of the Highlight fan club, says K-pop now caters more to international audiences.
She notes the shift is evident in English lyrics and group names, making it hard to find new acts that resonate.
She questions whether current groups still represent K-pop.

1 of 1

Story summary

K-pop has global success with sold-out tours and Grammy nominations, but many in South Korea feel disconnected from the genre.
Lee Ye-jin, a 21-year-old member of the Highlight fan club, says K-pop now caters more to international audiences.
She notes the shift is evident in English lyrics and group names, making it hard to find new acts that resonate.
She questions whether current groups still represent K-pop.