Hoda Kotb's Career Transformation: Embracing Change at 60

Hoda Kotb, a prominent journalist, made a significant career transition after 26 years with NBC's "TODAY." In January 2025, she departed from her role and subsequently launched her own wellness brand, Joy 101, in May. At 61, Kotb's decision to become a first-time CEO was driven by a desire for new challenges and personal fulfillment.

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During an on-air celebration for her 60th birthday, Kotb experienced a moment of reflection that prompted her to reassess her career. She recognized that continuing in journalism would not satisfy her evolving aspirations. Kotb emphasized the importance of self-evaluation, urging individuals to ask themselves if their current job meets their needs and desires. She stated, “Look at your life, just look at it from 35,000 feet and then decide, do I want to change it?” This introspection can lead to various outcomes, from seeking a promotion to making a complete career overhaul.

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Transitioning to entrepreneurship has presented Kotb with unique challenges. She acknowledged the difficulties of building a new career from scratch, stating, “Being an entrepreneur is hard.” To mitigate the intimidation of starting anew, Kotb advised taking incremental steps. She suggested dedicating 30 minutes each day to activities that contribute to career advancement, such as updating a resume or developing a business plan. Over time, these small efforts can accumulate significantly, allowing for a more structured approach to career change.

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In her discussions, Kotb has highlighted the importance of not allowing envy or external pressures to dictate career decisions. Instead, she advocates for a personal audit of one's professional life to determine what is truly deserved. This perspective aligns with her own journey, where she sought to balance her career ambitions with family time, a factor that influenced her departure from NBC.

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While Kotb's narrative is largely positive, some critics may argue that not everyone has the luxury to make such drastic career changes, especially at an older age. The challenges of financial stability and job security can deter many from pursuing similar paths, raising questions about the accessibility of entrepreneurship for all individuals.

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• “I was almost having an out of body [experience],” — Hoda Kotb, Journalist and Entrepreneur

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• “And I'm here to tell you, I feel like I'm living, breathing proof that you can change it at any time. Things you thought were impossible are not impossible.” — Hoda Kotb, Journalist and Entrepreneur

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• “Baby steps toward the jump,” — Hoda Kotb, Journalist and Entrepreneur

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Hoda Kotb's transition from a long-standing journalism career to entrepreneurship serves as an example of how individuals can redefine their professional paths at any stage of life. By encouraging self-reflection and gradual progress, Kotb illustrates that significant career changes are achievable, regardless of age or circumstance.

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