Full Breakdown
Surge in Winter Tourism Across Northern China
12/14/2025, 7:56:00 AM
Increased Visitor Numbers to Northern Ski Resorts
As temperatures drop and the holiday season approaches, ski resorts in northern China are experiencing a significant influx of visitors from southern regions. Since the ski season commenced on November 15, the Changbai Beautiful China Resort in Jilin Province has welcomed over 110,000 visitors, reflecting a nearly 40% increase compared to the previous year. Notably, more than 80% of these tourists originated from southern China, a marked rise from prior seasons. Xia Yuan, the brand development and marketing manager at the resort, highlighted that the core source markets are concentrated in the Yangtze River Delta and the Guangdong-Hong Kong-Macau Greater Bay Area, particularly from cities like Shanghai, Shenzhen, and Guangzhou. The introduction of the Shenyang-Changbaishan high-speed rail and enhanced flight connectivity to ice-and-snow destinations have further facilitated this travel trend.
Diverse Winter Attractions
The appeal of winter tourism extends beyond skiing. In Heilongjiang Province, the Arctic Ski Resort, known for its long natural snow season, has introduced night skiing, providing a unique experience under illuminated slopes. Visitors to Mohe City can also enjoy an ice and snow-themed park, complete with bonfires and fireworks, creating a festive atmosphere. In central China, the Ganlu Mountain International Ski Resort in Wuhan has launched its winter season with various snow entertainment options, attracting both local and international tourists.
Southern Resorts and Cultural Integration
In southern China, the Shenzhen Qianhai Snow World, the world's lowest latitude indoor ski resort, has seen daily visitor numbers exceed 40,000, with many coming from Hong Kong and Macao. This facility not only offers winter sports but also features the Eyes of the GBA complex, which includes the world's largest brick-and-mortar bookstore, enhancing regional tourism and cultural exchange. Li Xinlong, marketing director of the Shenzhen Cultural and Tourism Industry Development Co., Ltd., noted the explosive growth in tourist numbers, emphasizing the aim to create a comprehensive visitor network across major cities in the Greater Bay Area.
Criticism & Opposition
Despite the booming winter tourism, some critics express concerns regarding the environmental impact of increased tourist traffic in sensitive areas. The rapid development of ski resorts and related infrastructure may pose risks to local ecosystems, prompting calls for sustainable tourism practices.
Official Statements & Responses
Officials from various tourism boards have praised the surge in winter tourism as a positive economic driver. They emphasize the importance of diversifying attractions to cater to a broader audience, thereby enhancing the overall visitor experience.
Verbatim Quotes
- “There are far fewer people, the lights here are brilliantly bright, and with the moon overhead, it feels like the moon is chasing you as you carve down the slope.” — Zou Chunmei, Visitor
- “Our tourist numbers have seen explosive growth. We are attracting residents and tourists from core cities in the Greater Bay Area, aiming to build a comprehensive visitor network that covers the region's major cities, including Hong Kong and Macao,” — Li Xinlong, Marketing Director, Shenzhen Cultural and Tourism Industry Development Co., Ltd.
Conclusion
The winter tourism boom in China reflects a growing interest in ice and snow activities, particularly among southern residents seeking new experiences. As resorts adapt to meet this demand, the focus on sustainable practices will be crucial to balancing economic growth with environmental stewardship.
